Key Responsibilities- Define and document information architecture for web, e-commerce, and app projects (site maps, wireframes, navigation models)
- Conduct user research, card sorting, and usability tests to inform structure and navigation
- Collaborate with brand strategists, UI/UX designers, content strategists, and developers to align architecture with user journeys and business objectives
- Create taxonomies, content models, and metadata frameworks to support scalable digital ecosystems
- Ensure structures follow SEO, accessibility, and performance best practices
- Advocate for consistency, clarity, and user-centric thinking throughout the process
- Identify gaps, redundancies, and usability issues, recommending improvements
- Document IA guidelines, standards, and rationale for internal teams and clients